Deliverance Church logo Redesign

The Challenge

Deliverance Church International, a vibrant and inclusive church based in Nairobi, Kenya, needed a visual identity that better reflected their mission to inspire, empower, and transform lives through the love of God. Their existing logo lacked the clarity and professional polish needed to communicate effectively across diverse platforms and audiences. The original mark suffered from cramped typography, inconsistent spacing, and visual elements that competed for attention rather than working together harmoniously. As the church grew and expanded its reach, they needed a brand that could scale across everything from business cards to billboards while maintaining impact and legibility.

The Solution

The redesigned logo retained the essential elements that congregation members knew and loved while introducing meaningful improvements:

Visual refinements: The circular layout became more spacious and balanced. Typography was upgraded to Bondoni 72 for the church name, creating a stronger presence and readability. The tent symbol and cross received subtle refinements for better proportion and visual weight.

Better hierarchy: Text elements were reorganised with improved spacing. “DELIVERANCE CHURCH INTERNATIONAL” commands attention around the perimeter, while “THE CHURCH OF CHOICE” and “LUKE 4:18” anchor the bottom with appropriate supporting scale.

Colour system: A refined palette centred on Tekhelet (deep blue representing trust, stability, and faith) as the primary colour, with Rusty Red as a secondary accent symbolising passion and spiritual power. The guidelines established proper colour usage across various applications.

Comprehensive guidelines: A 44-page brand guide documented everything from minimum logo sizes and clearspace requirements to typography systems, colour palettes, and application examples across stationery, apparel, advertisements, and social media.

Read The Brand Guidelines

The Approach

Tools:

Adobe Indesign, Adobe Photoshop, Adobe Illustratoor
Duration:

8 months

The rebranding project focused on refinement rather than reinvention. The goal was to honor the church’s established identity while elevating it to meet contemporary standards of brand excellence.

Key objectives included:

Maintaining the recognizable circular badge format and core symbolic elements
Improving typography hierarchy and legibility
Creating better visual balance between the cross, tent symbol, and text elements.
Establishing comprehensive brand guidelines for consistent application.
Developing a versatile system that works across print, digital, and apparel.

Deliverance Church logo Redesign

The Results

The rebranding delivered immediate and lasting benefits:

Professional credibility: The refined identity positioned Deliverance Church International as a modern, professional organisation while honouring its spiritual roots and community focus.

Consistency across touchpoints: From letterheads to polo shirts to social media profiles, the church now presents a unified, recognizable presence that strengthens brand recognition and trust.

Scalability: The improved logo works effectively at sizes from 5mm in print to massive billboard applications, maintaining legibility and impact across all scales.

Community pride: The elevated brand identity became a source of pride for congregation members, who embraced branded apparel and materials as symbols of their church community.

The rebrand successfully modernized Deliverance Church International’s visual identity while preserving the core elements that made it meaningful to their community. The result is a professional, versatile brand system that supports the church’s mission and growth for years to come.